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Gender neutrality in perfumes

When we claim our perfumes are gender neutral, what does it mean? Let us explain!
 
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For the longest time, products have been marketed to either women or men, with colour coded packaging and scents reflecting what society at large considers feminine or masculine. A 3-year-old child can already tell you which products are “for girls” and which ones are “for boys”. But we think this is all a bunch of hooey and we encourage anyone to wear what they like.
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So! If one wishes to make gender neutral perfumes, one must first discover what is considered to be a male or a female perfume. We did some research and basically went through the ingredients of around 60 perfumes being sold as male or female which cost more than 50£. The price element led us to internationally recognised brands being sold all over the world. With a little help from computer hokus pokus, we’ve made a list of most frequently used ingredients in perfumes for men and women.
  
Here are the results (top 10):

Male scents

Female scents

Mandarin

Patchouli

Tonka Bean

Jasmine

Vetiver

Orange blossom (neroli)

Bergamot

Vanilla

Ginger

Bergamot

Cedarwood

Sandalwood

Peppermint

Musk

Patchouli

Pear

Sage

Iris

Geranium

Rose

 

As you can see, scents considered masculine are spicy, minty, woody and earthy, while scents considered feminine are more floral, fruity and sweet. Of course, this isn’t a large enough sample to be making any real conclusions but think about all the perfumes/colognes you’ve ever smelled. Don’t they fit the description?

The junction between the two are citrusy and woody scents, popular in perfumes considered male and female. What we’ve set out to do, was to bring those two groups closer together and mix it up a bit. Once we’ve dropped our own ideas of how gender ‘smells’ we were free to do what we thought simply smells nice.

 

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