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Keeping it real! What natural cosmetics can and cannot do?

 

Navigating the sea of potential ingredients to ensure our products are of high quality!
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No, we did not scrape the coconut oil out of a few coconuts ourselves or extracted our own essential oils at home (even though we would if we could). We bought it all from an online shop catering specifically to those who try to create their own cosmetics at home.
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When we think of ‘natural’ what comes to mind are ingredients that are either edible or were produced in a way that is least detrimental to the ingredient. At Moiety, we choose our ingredients based on the knowledge that is available to us and by waging the price of the ingredient against its quality.
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For example we knew when we were buying our absolutes that the products should be in a certain price range - too cheap and they are likely a synthetic fragrance or heavily diluted with some unknown carrier oil, too expensive and they are probably not worth the price, especially if they are described by any of the common marketing hooks such as ‘contains 25% organic ethanol’ - a statement that is completely ridiculous since there is no difference between pure alcohol produced using organic or inorganic plants. So yes you can say that we don’t strive to have what on the outside appear to be ‘the best possible ingredients’. We splurge when we think it’s worth it and we take the middle way when we think it’s not. Every business has to make compromises and we chose to make ours based on research and information about common misconceptions and marketing hooks that we’ll attempt to avoid.
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We’ll present some of them in this series of Truths coming to you every Tuesday!
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In the end, the trade-off between quality and price usually happens when the producer tries to ensure a long shelf life of his/her products but we don’t keep many items in stock because all of them can be made on fairly short notice. This is a true advantage of having a smaller company: more transparency, more customer-seller interaction and better products!

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