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Learn about NaTrue standard for natural/organic cosmetics.

If you’re getting certified in Europe as a small business owner this one is for you!

EU Cosmetics Regulation 1223/2009 is the document dealing with natural cosmetics in Europe while the ingredients presumed organic are subjected to organic agricultural regulation Council Regulation (EC) No 834/2007 which we mentioned before.

There are no official definitions of what a natural/organic finished cosmetics product is but there are some private standards such as COSMOS and NaTrue that describe it adequately.

NaTrue is a nonprofit association researching these topics for consumers and manufacturers since 2008, offering their label of approval to over 4000 brands.


Natural substances according to this standard are “substances of botanic, inorganic-mineral (not organic-mineral e.g. mineral oil) or animal origin (except for dead vertebrates) and their mixtures with each other.” In comparison to COSMOS they only allow physical processes in production and the substances in the end product should be identical to those which are found in nature. They also don’t allow bleaching.

For a natural cosmetic product with organic portion, they want at least 70% of the final product’s ingredients to come from organic farming or wild-harvesting. For organic cosmetics that percentage goes up to 95% but they have different requirements for different types of products.

Perfumes for e.g. have to contain at least 60% of what they consider a natural substance to be regarded as ‘natural’ cosmetic product or an organic substance to be considered a natural cosmetic product with an organic portion or simply organic. It’s worth mentioning here that they forbid synthetic fragrances in perfumes so only essential oils can be used for scent.

All in all, this standard is far less detailed than COSMOS but it doesn’t allow any artificial (man-made) ingredients, it’s probably far cheaper considering it is run by a nonprofit and is in the end friendlier to smaller companies.  

Their standard in the English language:

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