This all started back in 2016 as one of those coffee shop conversations about things we should do but probably won't. Not enough time, money, knowledge or just plain self-confidence. It's difficult to put your own creation our there for everyone to judge.
But guess what, we did it because we thought hey, if not now, when? And if not us, who? Probably someone else and we would have missed an opportunity to learn and grow as individuals on what has been an amazing journey.
Gender-based marketing is redundant.
For us, this is more than just about cosmetics. Coming from a place where gender division is still going strong in all aspects of human lives we thought to ourselves that it's time try out something new.
Have you ever shopped in a section of the store where they keep products clearly not targeted to your gender just to see the salesperson wondering whether you've gotten lost? I have salespeople coming to me all the time asking if the items in my hands are for 'someone special', assuming they are not for me.
I as a woman frequently buy slippers, socks, sneakers, shorts, sunglasses, belts, hoodies, and razors from men's section. They are made to be sturdier than those in the women's section, they are simpler, more comfortable and less shiny.
On the other hand, I've known men who buy face creams, lotions, skin cleansing products, and hair styling/conditioning/washing products in the women's section because they are just better made, gentler on their skin and more effective.
For the longest time products of all sorts have been marketed either specifically to women or specifically to men. Blue, brown, green or black colored woody/minty scented ones are for boys while pink, red, yellow, orange or violet colored flowery/citrusy scented ones are for girls. A young child of 5 can already tell the difference.
Why should we care?
We care because products are also created with certain stereotypes in mind. Men's clothing, shoes, and accessories are designed to be sturdier and more durable while women's cosmetic products are far more developed than men's and both of these facts correspond with traditional notions of masculinity and femininity. I mean the whole thing is ridiculous. Shouldn't we just have socks and face-cream sections? We think that in a time when gender fluidity is finally becoming a thing, these divisions don't serve us as consumers or as people.
Smells like nature.
We blended what are traditionally considered masculine and feminine scents and created combinations that simply smell awesome to us. We escorted these creativity babies of ours into the world with a swear-to-tell-the-truth-and-nothing-but-the-truth-at-least-as-far-as-we-know blog where we bitch and rant and educate. Mainly about all the misconceptions we have today about magical ingredients that can apparently solve all your psychological and physical problems.
But just because essential oils aren't as omnipotent as we'd like them to be it doesn't mean they don't add great value to our lives. Smell is such a powerful sense that it can transport us through time and place within seconds. Some of our most powerful memories involve scents and we intend to explore the depth of that connection in as many ways as you'll let us.
Thank you for joining us.